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Master the Touchpoints for a Sensory Experience
Brand managers and strategists often talk about touchpoints – the individual points of contact a consumer has with a brand. The general wisdom is to maintain consistency across all touchpoints – a very smart strategy. But when a brand fails to do so, what are the repercussions. And more importantly, how do touchpoints affect our [...]
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Food. Sex. Survival: How Consumers See Your Brand
Shopping. It’s so easy a caveman really can do it. In fact, he does it every day. Because he is us. Freaky, huh? As the fields of neuroscience and marketing collide, one thing has become abundantly clear: though we live in the modern world, our instincts are still buried in the past. By about [...]
The 5 Human Needs
Why Novelty is Critical to Your Brand’s Success
“Hmm… what’s this?” “Oh, this looks pretty cool. Yeah, I like the color. And it smells soooo good… but the bottle, I don’t know know… I’ve never really seen anything like it. Maybe it’s too high end for me? How much does this cost?” “Oh, what the heck, I want a different style… Yeah, I’ve gotta [...]
Food. Sex. Survival: How Consumers See Your Brand
Shopping. It’s so easy a caveman really can do it. In fact, he does it every day. Because he is us. Freaky, huh? As the fields of neuroscience and marketing collide, one thing has become abundantly clear: though we live in the modern world, our instincts are still buried in the past. By about [...]
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